Movie Release Marketing Checklist

Campaign Foundation

Define the film positioning Genre, language, audience, approved hooks and release strategy are clear. Create the release marketing timeline Announcement, teaser, songs, trailer, release week and OTT phases are mapped. Create an approved asset library Posters, stills, clips, logos, credits and approved promotional material are organized.

Teaser & Trailer Launch

Prepare the trailer launch plan Publishing, media amplification and social rollout are coordinated. Prepare multiple video cuts Short-form, vertical and platform-specific edits are available. Add campaign tracking Trailer traffic and paid-media activity can be measured.

Social Media

Build a social content calendar Content continues through all release phases. Prepare platform-specific formats Reels, Shorts, Stories and feed assets are adapted appropriately. Plan audience engagement Comments, questions and legitimate fan engagement are monitored.

Creators & Publicity

Identify relevant creators Select creators based on audience and content relevance. Review disclosure requirements Paid partnerships follow applicable platform requirements. Coordinate publicity moments Interviews, press interactions and release announcements use the same timeline.

Paid Media

Define paid-media objectives Awareness, video views, traffic or other measurable objectives are separated clearly. Build audience groups Language, geography and genuine audience relevance are considered. Prepare remarketing Previous viewers and visitors can receive appropriate follow-up messaging. Allocate media by release phase Budget is not exhausted before the most important release windows.

Theatrical Release

Prepare release-week content Availability and approved release communication are ready. Coordinate regional/language activity Campaign execution matches actual release markets. Monitor campaign performance Paid media and social response are reviewed during release.

OTT Promotion

Adapt messaging for OTT Promotion communicates legitimate streaming availability and discovery. Reactivate previous audiences Earlier engaged audiences can be reached with OTT messaging. Create OTT-specific assets Digital availability, genre and platform discovery are communicated clearly.

Measurement & Compliance

Define reporting metrics Reach, engagement, video completion, traffic and paid-media efficiency are tracked. Review campaign claims Avoid misleading claims about reviews, ratings, trends or performance. Avoid artificial engagement Do not rely on fake views, reviews, ratings or manufactured trends. Complete post-campaign reporting Document what worked across campaign phases.

MOVIE PROMOTION

Planning a theatrical or OTT release campaign?

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